This ppt includes the basic information of Apple Inc and products of Apple Inc and marketing startegy and swot analysis of Apple Inc. Looks like youâve clipped this slide to already. Executive Summary Apple Inc. is one of the most valuable companies in the world with internet sales to 39 countries and over 450 Apple retail stores across the globe (Farfan, 2016). Its Macintosh line of laptops are the most favoured laptops in the United states and are giving tough competition to the whole market. It acts as an fundamental or primary key for the organizational goals. Apple is one of the few computer-based … Another target the professionals or even teenagers who are targeted for Apple Iphone, Tablets, Macbook and other such gadgets which can be used by anyone, irrespective of age. VISION Man is the creator of change in this world. Keep Your Marketing and Your Products Simple. The article elaborates the pricing, advertising & distribution strategies used by the company. Apple’s marketing strategy, not surprisingly, continues to drive revenue and growth for the company worldwide. Some major components of marketing strategy are pricing strategy, product strategy, distribution strategy, promotional strategy, etc. For each approved PPT you will get 25 Credit Points and 25 Activity Score which will increase your profile visibility. Apple segmentation, targeting and positioning. If you continue browsing the site, you agree to the use of cookies on this website. It is focused on designing and developing personal computers, other related software products, and electronic products such as MP3 players and iPods. Apple’s marketing strategy doesn’t entail flashy ad campaigns, instead, they impart their message using simple and witty campaigns that keep the customers entranced even after the years pass on. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The starting point is how an Apple product experience makes you feel. For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple Il Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Executive Summary: Apple Inc. is an informationtechnology company with a wide range of products which include cellphones, computers, tablets, television products and wearable devices. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. ', VALUES These are the values that govern Apple's business conduct: Empathy for Customers/ Users Achievement Positive Social Contribution Innovation Team Spirit Quality Individual Reward Good Management. Apple helps reduce that consumer confusion by simplifying their web and sales copy. LearnPick does not verify the identity of or information posted by, tutors or learners. Focus on value—not price. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Most valuable brand . Marketing Strategy of Apple Inc. Post an enquiry and get instant responses from qualified and experienced tutors. For Apple, it is all about innovation strategy. Many opine marketing is for promoting products that would otherwise not sell! Clear your doubts from our Qualified and Experienced Tutors and Trainers, Download Free and Get a Copy in your Email, B.Tech (NIT)(Mechanical) MBA (XIMJ) (Marketing). A highly successful company will not just hand out its innovative strategy and secret recipe to triumph. Samsung uses prompting strategies by lowering the prices, making it more affordable for customers. Abdulla Aljafari . You can change your ad preferences anytime. 2015). More isn’t always better. Apple’s customers seek performance 3. They went out to create exactly what they would like to use. Apple Inc. has different hardware products, which are inclusive of iPad tablet computer; Apple watches smartwatch, iPhone smartphone, Apple TV digital and the Mac personal computer. In the Marketing strategy of Apple, it has three target groups. Founders of Apple Inc. Steve Wozniak (1950-present) Steve Jobs (1955-2011) Ronald Wayne (1934-present) (Electronics engineer, programmer) (businessman, inventor) (administrative oversight) 2. Draft visually stunning presentations This professionally drafted and entirely editable Marketing Strategy PowerPoint template will help you draft an aesthetically appealing slideshow for sure. Apple Inc's main products are iMac, iPod, iPhone, and its latest advanced product is the apple watch and apple television, which is on the verge of creating another revolution after iPhone. Apple leads the digital music revolution with its iPods and iTunes online store. Please see our Safety Centre for guidance on how to verify the identity of and information posted by, other users. Marketing strategy of an Apple iphone ...!! Apple's worldwide annual revenue in 2010 totaled US$65 billion, growing to US$ 127.8 billion in 201 land $156 billion in 2012. 3.0 Marketing Strategy Apple is committed to bringing the best user experience to its users through its innovative hardware, software and services (Apple, 2018).
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