To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Tan Wei Teng CEB130056 2. Emirates Airline: Penetrating the North American Market Emirates Airline is known for going against conventional thinking when running its business. that matters to you. History Emirates Airline is one of the fastest growing airlines in the world based in Dubai, United Arab Emirates. The exceptional performance st... More details; The exceptional performance strategies of Emirate Airlines . Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place. The so-called "Emirates business model" is the business model that lies at the heart of Emirates's commercial success.Its main ingredients are a lean workforce comparable to a low-cost carrier and a flat organisational structure that allows the airline to maintain low overhead costs.. Emirates Airline – 2010. Chuah Pui Ling CEB140028 5. Comment Keywords: Competitive advantage, This review is of ‘‘The exceptional performance strategies of Emirate Airlines’’, by Sundaram Airline industry, Nataraja and Abdulrahman Al-Ali. Info: 4121 words (16 pages) Essay Published: 15th Jan 2018 in Marketing. Purpose ‐ The purpose of this paper is to investigate the strategies and competitive advantages of Emirate Airlines that have led to exceptional performance while the overall airline industry globally has faced multibillion-dollar losses in 2009. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness Spend roughly $700 million in ads and sponsorships Brand Recognition 3. To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one. Download. Emirates Airline Internal, external factor & other details. Purpose – The purpose of this paper is to investigate the strategies and competitive advantages of Emirate Airlines that have led to exceptional performance while the overall airline industry globally has faced multibillion‐dollar losses in 2009. People rely on Emirates instead of preferring flights of their countries. The exceptional performance strategies of Emirate Airlines Sundaram Nataraja Department of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia, and Abdulrahman Al-Aali Department of Management, College of Business Administration, King Saud University, Riyadh, Saudi Arabia Abstract Purpose – The purpose of this paper is to investigate the strategies … The recent economic as well political instability in Asia has allowed Emirates Airlines to earn maximum profit. Thanks for helping us catch any problems with articles on DeepDyve. Emirates group has positioned itself based on geographic & psychographic segmentation strategies to make its offerings more promising to the targetaudience. Loading Preview. The major finding is that the formulation and implementation of appropriate strategies has led to the exceptional performance, profitability, and success of Emirate Airlines. The exceptional performance strategies of Emirate Airlines Controling Members of team 9 Conclusion Agenda 1- Saud Alwithinani 2- Abdurrhman Aljedaani 3- Mohmmed Baabbad 4- Ahmed Albargi 5- Abdullah Zamzami - Introduction - Planning Of Emirate Airlines - Organizing Of Emirate – Emerald Publishing, Keywords: Airlines; Competitive strategy; Competitive advantage; Emirate Airlines; Exceptional performance strategies; Focused product differentiation; PESTLE analysis. Choose Emirates airline to enjoy our world-class service on all flights. Sundaram Nataraja; Abdulrahman Al-Aali. Ng Kong Biau CEB140081 Case Presentation: 1 2. Emirates have positioned as most favoured when it comes to airline services and therefore uses value-based positioningstrategies. Read and print from thousands of top scholarly journals. Findings – As the global business environment becomes increasingly competitive, the airline industry has also had to respond to the current business scenario, while facing devastating falling demands, shattered consumer confidence, and collapsing yields. Their very first air route was from Dubai to Karachi followed by Delhi and Bombay. Business Strategy of Emirates Airline. Start a 14-Day Trial for You and Your Team. Emirates targets to maintain the revenue base from each region below 30% of the total revenue. Require these words, in this exact order. Emirates Airlines has benefited from the strategic alliance with Qantas, which has assisted in spurring tourism in Dubai, primarily through the partnership. LinkedIn. The core of Emirates network strategy and Dubai hub were also discussed, in addition to Emirates’ view on alliances and strategic partnerships. More than 250, 000 Australian who visited Dubai this year, reflect the coverage and convergence of both networks of the airline. over 18 million articles from more than CSEB3101 Strategic Management Lecturer: Dr Tey Lian Seng Presented by: 1. Within its first year of operations emirates flew 26000 passengers and carried 10000 tons of freight. Submitting a report will send us an email through our customer support system. Marketing mix – … All the latest content is available, no embargo periods. Emirates is a globally renowned and influential airline with Dubai being its hub. It’s your single place to instantly Iata organization chart. Bookmark this article. Keywords Airlines, Competitive strategy, Competitive advantage, Emirate Airlines, Exceptional performance strategies, Focused product differentiation, PESTLE analysis Paper type Case study Introduction In 2009, airline businesses globally faced disastrous situations leading to overall industry-wide losses of $9.4 billion. Check all that apply - Please note that only the first page is available if you have not selected a reading option after clicking "Read Article". Emirates Airline Internal, external factor & other details . Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 2011, Analysis of Luxury Airlines Emirates Airways and Competitors, Cohesion Case: SABIC - Saudi Basic Industries Corporation. Drawing on a wide range of information sources, the Product differentiation, article examines the factors underlying the growth and profitability of the Dubai-based Service quality, carrier. In November 2001, the airline announced that it would begin a 13 ½ non-stop flight from Dubai to New York starting in June of 2003. Find any of these words, separated by spaces, Exclude each of these words, separated by spaces, Search for these terms only in the title of an article, Most effective as: LastName, First Name or Lastname, FN, Search for articles published in journals where these words are in the journal name, /lp/emerald-publishing/the-exceptional-performance-strategies-of-emirate-airlines-sCynQsy69S, Aviation in the Gulf: rulers of the new silk road, International Airline Benchmarking Study – Summary of Findings, Maurice Flanagan's Emirate Airlines: flying high and treating customers like sheikhs, Interview: Maurice Flanagan, Emirate Airlines, The Dubai carrier is gradually building market share and plans to double its fleet by 2012, The exceptional performance strategies of Emirate Airlines, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png, Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, http://www.deepdyve.com/lp/emerald-publishing/the-exceptional-performance-strategies-of-emirate-airlines-sCynQsy69S. However, in 2009, Emirate Airlines reported phenomenal growth and astounding profits while their rivals faced agonizing losses. Emirates Strategy Analysis 1. Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more. 15,000 peer-reviewed journals. © 2021 DeepDyve, Inc. All rights reserved. Copy and paste the desired citation format or use the link below to download a file formatted for EndNote. Airline industry can easily get affected by any political change which shows that the industry is sensitive in nature. Besides, it uses this strategy because it targets people from medium to high-income level who are willing to pay more in order to receive better services. Select data courtesy of the U.S. National Library of Medicine. Such strategy helps the airline to mitigate FX volatility risk or other regional instabilities. READ PAPER. The airline was started in 1985 in Dubai and has airline operations to 120 destinations in the world. The journey of Emirates started in March 1985 when The Dubai government provided it with two aircrafts and a capital of 10 million $. Chee Hui Min CEB140016 4. Reddit. Emirates Airlines. By Anurag Awasthi. Academia.edu no longer supports Internet Explorer. Differentiated targeting strategy is used by Emirates to select the potential customers to whom they want to sell their products. Select data courtesy of the U.S. National Library of Medicine. Applying functional analysis to study the airline pilot's perspective on human-human interactions during flight operation. Include any more information that will help us locate the issue and fix it faster for you. Also, the ability to leverage, innovate, and pioneer new ideas, as well as a visionary management team, are essential for exceptional performance of an organization. Emirates airline began its journey in 1985 with just two aircraft (Emirates, 2019). Practical implications – The competitive strategies – such as operational strategies, generic strategies, intensive strategies, and diversification strategies – can be helpful for firms to gain a competitive advantage over their rivals. To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one. The airline has an interesting strategy of revenue diversification based on different geographical regions. Search The political situation includes wars and various economic situation going on in country. • Financial Report • Environmental Analysis PESTEL Analysis Porter’s 5 Forces • Inside Organizational Analysis The McKinsey 7S BCG Matrix Porter’s Value Chain • SWOT • References • Introduction History Today’s Situation Vision Mission Goals Volunteer activities • Strategy • Products • M&A Table of Context 2 3. Design/methodology/approach – The authors' professional experience, extensive literature review, and personal communications with selected personnel of Emirate Airlines on the subject provided the foundation for this research. It started due to cut backs in destinations from Gulf Air and has evolved as one of the best service providers worldwide. Reset filters. Emirates Airlines has an extremely attractive business model, which has paved the way for them becoming the fastest-growing international airline. Current Affairs May PDF Capsule 2015 By Affairs Cloud. You can change your cookie settings through your browser. - Emirates Since then Emirates has seen only profits except for the second year of operation… Iata organization chart. discover and read the research Megha Parihar. This paper explores and examines the competitive advantage of Emirate Airlines. Do not surround your terms in double-quotes ("") in this field. Strategic Management-Emirates Airline 1. Over 1200 Emirates flights depart Dubai each week on their way to destination on six continents. Unlimited access to over18 million full-text articles. Thus far, this strategy has been profitable for the company. By Praveen Kumar. Emirates flight search helps you find best priced flight tickets for your next trip. Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly. Performance strategy refers to the development of various strategies and plans for ensuring competitiveness in the sharp edge competition that is observed in the Aviation field. 1 PPS : One Pulse Per Second. However, the airline grew enormously over the years, and it now has the world’s biggest fleets of Airbus A380s and Boeing 777s. 19 Full PDFs related to this paper. This is done to be the best company in the marketand to segregate fromits competitors. The Emirates airline is a subsidiary of Emirates Group which is owned by the United Arab Emirates. The company is well renowned within the industry for excellent service around the globe. Emirates’ Generic Strategy To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one. Some have accused Emirates of unfair competition; the airline naturally denies this, arguing that its success results from superior competitive strategy. READ PAPER. The chairman of the Emirates is Ahmed bin Saeed AL-Maktoum and has more 140 aircrafts comprises of Boeing and Airbus in its fleet. • Raising brand and product awareness is the over arching goal to increasing sales.
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