The strategies of the emirates are a function of the ambience where this works and the product of the strategic intrinsic thought from within the carrier. Emirates airline will introduce "smaller" aircraft to its fleet, as part of its post-Covid-19 strategy, the carrier’s chief operating officer has said The Dubai airline currently has a fleet of all widebody aircraft – Airbus A380 and Boeing 777 – and has Boeing 777x, Boeing 787 … Emirates Airlines has benefited from the strategic alliance with Qantas, which has assisted in spurring tourism in Dubai, primarily through the partnership. Its main hub is Dubai, UAE. Emirates’ Generic Strategy Emirates airline operates the largest fleets of Boeing 777 and A380 Aircrafts. More than 250, 000 Australian who visited Dubai this year, reflect the coverage and convergence of both networks of the airline. The Emirates Airlines can apply Porter's generic strategies model to explore how competitive advantage can be created. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. Emirates Airlines adopts differentiation generic strategy to gain a competitive advantage amongst its competitors by offering the highest quality services in order to be the best company in the market and differentiates from its competitors. This paper suggests various possible marketing strategies that can be implemented by the widely successful Emirates Airlines. Emirates Airlines Strategic Analysis. It seems apparently that the airline industry is a low entry barrier industries. Emirates Airline is using this strategy because it serves luxurious excellent and high quality services to their customers that merit more money than other airlines who offer regular standard services. Yes, It provides customer with an extensive travel destination network which is inimitable fundamental level strategies. Page 14. no SWOT Analysis: Strengths: - One of the leading airlines worldwide: Emirates is one of the leading airlines worldwide in revenue, fleet size, and number of passengers. analysis of the list of airlines reveals that Emirates does not have many agreements with North American companies. The pictorial presentation of the Porter Model is given below: The company can set a competitive advantage based on cost or differentiation. Emirates Airline is the global airline that serves around 155 destinations across the world. In its financial statement, the Dubai sovereign wealth fund discussed the fuel hedging strategy used by Emirates as part of the airline’s risk management strategy. (Emirates Group, 2016) Both of these recent deals demonstrate polarizing marketing strategy and are only possible because of Emirates' ability to continuously create massive revenues and their independent business philosophy. Threat of New Entrants. For example, Emirates airlines was the first airline that offered TV screen for all aircraft's classes. Emirates Airlines has leveraged their international airline domain knowledge into another key profit center, involving the development of software for the industry.
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