It is important to analyze the emerging themes for responding to it by reformulation of the marketing strategies. Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers. Finding a sample from a list of thousands is nothing less than spotting a needle in a The major responsibility of the strategic management is to develop effective marketing plan that will be helpful in meeting the goals. Environmental Analysis and Marketing Strategy of Korea e-book Industry. Fernando, Y., Mat Saad, N. and Sabri Haron, M. (2012). In other words, your term paper assignment will The Emirates Group 2014 Case Study Ppt be their compass towards your success, and the outline is your compass to ensuring you do this right. Additionally, the identified weakness of the firm such as low presence in the airline market of United States and employee relations are needed to be revised (Anderson and Vincze, 2004). Aldershot, England: Ashgate. Strategic marketing management. This clearly implies that the products and services of the company need to be differentiated, upgraded on order to retain the industry leadership in the global market (Anderson and Vincze, 2004). This helps the travellers the ability to receive and send mails and also SMS messages from different class. New marketing definition: a future agenda for low cost carrier airlines in Indonesia. Where Emirates Competes: These are generally products & services in the development phase of the products & services life cycle. In case of the Emirates group, corporate strategies are found to be developed at the strategic level of the company. The revenue of the company has increased by 13.4% and the operating profit is improved by 50.1%. In case of Emirates various external factors have significant potential to reorient the marketing strategies. Emirates, (2012). Mellahi, K., Frynas, J. and Finlay, P. (2005). International Journal of Service Industry Management, 16(1), pp.81-106. This report describes the impact of drug addiction on the health of an individual. The leading airline brand has been focusing on the offering high quality service to its customer in order to achieve high level customer satisfaction as well as customer loyalty. It has become important to consider the international player and their presence in the international market for designing the marketing strategies (Hitt, Ireland and Hoskisson, 2005). MGMT 4690, Professor Stewart After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days. Warren, K. (2008). As far as the impact of environmental factors remains constant the position of Emirates Group would remain constant. Chad Perry Therefore, one of the important responsibilities of the strategic management department of Emirates Group is to evaluate the strategies in order to finds its effectiveness for the company and relevance to the pre-determined objectives (Clark, 2000). Answer: Originality This heralds increased demographic diversity in the public sector, even if only at a strategic level in order to achieve political and social objectives. Service marketing. Copyright © 2021 MyAssignmenthelp.com. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? Appropriate implementation of the corporate strategy is dependent on the success of the functional strategies. But thankfully, I got to know about Pro ENOC has a broad array of diverse commercial interests and it is the primary oil and gas enterprise in the region. The long terms objective of Emirates Airlines is to carry about 70 million passengers to greater than 180 destinations by utilization of an advanced fleet of more than 300 aircraft. With Negative Impacts Of Tourism Case Study even the smallest of windows, we will work Negative Impacts Of Tourism Case Study hard to get you the high-quality work you need to succeed in class. It has been found that the airlines market is continuously growing and becoming more competitive. Doyle, P. (2000). Available from: https://myassignmenthelp.com/free-samples/strategic-marketing-management-a-study-on-emirates-group. you Hence, it will be reflected in the market strategies of the company. Introduction The Emirates Airlines of UAE is strategically targeting the African market in the upcoming decades. It is too easy to create or access your own library, just enter your email and make your search The relationship marketing in Emirates has enabled the organization in providing more customers centric as well as personalized service to the passengers. Therefore, it monitors the planned activities so that the achievement of the goals is ensured. I was feeling anxious as I had many deadlines to meet in very little time. Value-based marketing. The Emirates Group 2014 Case Study Pdf, schools assigned to my addressol is for my address, literature review on shape memory alloy, curriculum vitae de un profesor sin experiencia. (United, 2014) These resources are some of the main reasons why the U.S. and U.A.E joined forces. The company needs to keep an eye on the changes in the external environment as it will influence the marketing strategies of the company (Henry, 2008). It presently operates in 10 different destinations. In case of Emirates Group, extensive importance has been given to set SMART objectives for a particular period of time (Henry, 2008). Corporate strategy is developed on the basis of the vision, mission, values, culture and goals of the company. The gathered data is extracted for offering better service to the customer (Weinstein, 2000). Journal of Strategic Marketing, 8(1), pp.3-25. According to the survey of Sabre, there are 1185353 estimated bi-directional O&D passengers from UAE who are demanding Emirates flight (Maslen, 2013). ... Revonic has been the preferred digital agency partner for various Emirates Group Brands since 2015. On the basis of the positioning statement of Emirates, the marketing tactics empathizes on providing superior service in comparison to its competitors. Additionally, emirates get a chance to identify the major opportunities that will support the growth objectives of the company. My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/strategic-marketing-management-a-study-on-emirates-group. It has been anticipated that the demand will grow across the globe. Preliminary judgement for materiality The strategic position of Emirates has significant influence on various marketing tactics. Emirates Airline group has started its 1st routes out of Dubai with only two aircraft in 1985 by the Govt. We have teams of expert essay writers with excellent knowledge base on different subjects. Competition is one of the important elements of the external environment for developing the marketing strategy of Emirates. Additionally, the frequent flyer program of Emirates has been an important part of the relationship marketing. For instance, if the level of competition enhances, the company needs to differentiate its products as well as pricing strategy needs to be changed in order to increase the customer base even in the competitive market. The corporate strategy has a significant correlation with the strategic marketing strategy of the firm. The crew of the airlines tends to invest more for the loyal customers enrolled in this program for delivering personalized service. (Kotler, 2000) For example, increasing dependence on web technology must be capitalized for communicating with the target audience. It is very important to conduct SWOT analysis regularly for identifying the major strengths of the company that can be capitalized for enhancing the sales of the company. Place: Emirates have around 122 branches apart from UAE that gives excellent services to the customers. This database will help to know about the personal preference of the passengers regarding seats, wine and food. Emirates Airlines also has an online website that consists of 9 different languages targeting different nationalities. Once you bookmark a sample, The group is planning to add up around 10 more destinations in the coming decades and have planned to add 8.5million seats in the African market. Emirates Group 2014 Case Study on the other hand, is a perfect match for all my written needs. It has been found that the product strategy is an important aspect of marketing tactic which develop plan for the type, range and quality of the product. Strategic management considers the external environment of a firm and it focuses on gaining the competitive advantage. Managing relationship marketing in the food service industry.Mrkting Intelligence & Plan, 32(3), pp.293-310. It is also to the development of overseas market, in 2007, Caffe Nero opened the store in Turkey, and after one year later, it opened the shop in the United Arab Emirates, the Middle East. It has been found that Emirates collect relevant information as well as analyze it for supporting the growth plan of the company (Capon, 2008). To View this & another 50000+ free samples. Airline choices for the future. Hence, Emirates need to reformulate their marketing strategy for achieving sustainable growth in the international market (Mellahi, Frynas and Finlay, 2005). Emirates airline had started their operations with flights to Mumbai and Karachi and then followed by Delhi in September. Knowledge-driven in-Flight Service (KIS) helps in running the flight which is run during the flight for maintaining the profitable lasting association with the clients through delivery of satisfaction. (2000). Basic marketing management. Dalrymple, D. and Parsons, L. (2000). The procedures involved in the strategic marketing management can be discussed by studying the procedures in case of the Emirates Airline, key division of the Emirate group. Dnata is associated with offering services in the field of IT solution, travel, cargo, ground handling and flight catering (Theemiratesgroup.com, 2015). of Dubai and it was supported by the originator of Germania (German Airline). Failing to adhere to this concept may become a huge failure or disaster for the Emirates. Case study: Paul is 10 years old. The corporate strategy of Emirates Group has extensively focused on the growth and profitability. Hence, in order to achieve this objective the pricing strategy must be changed. Emirates Group 2014 Case Study, essay on animals for class 5, my new life essay, cover letter for student nurse intern Hence, it becomes very important to attract more number of customers as well as retain the customers (Chernev, 2012). We have collaborated with professional essay writers in UAE who have years of experience in dealing with various types of essay. Jayendra Dissanayake Business strategies for international market are developed on the basis of the analysis of external environment. Strategic marketing is one of the most critical business functions of Emirates Group. 1 Assignment Help Company Since 2007. Strategic management. The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory. Both tactics and strategy should be designed based on the situational environment. : Prentice Hall. As per the case study on Emirates Airlines, it has been identified that the company has a large number of satisfied customers which has been a result of the high-end services provided by them during the flights. This situating will focus the game changer a firm can have, specifically minimal effort or separation against focused degree at the wide or restricted business sector (See below figure). New York: Wiley. However, it must consider the new competitors for development of the marketing plan. M3 Assess strategies and methods used to minimize the harm to children, young people and their families where abuse is confirmed. According to various studies, Emirates operates about 3,600 flights to over 81 countries around the world on the weekly basis (The Emirates Group 2017). Airline marketing and management. 7 85 The company has been providing care to the customers, employees, shareholders along with the community and environment (Jeffs, 2008). Therefore, the strategic models need to be applied as well as the results will be used for designing, implementation as well as monitoring of the strategies. These strategies are expected to deliver the desired outcome and hence, needed to be monitored (Jeffs, 2008). Stars are frequently the focuses of expansive consumptions for publicizing and innovative work to enhance the products & services and to empower it to build a prevailing position in the business. It must be considered that the marketing strategies of Emirates must be competitive as well as growth oriented. Hence, the marketing department of Emirates has huge responsibility for ensuring the achievement of the corporate goals through implementation of the corporate strategy of growth (Mellahi, Frynas and Finlay, 2005). The Emirates Group 2014 Case Study Ppt the term. while integrating the business activities of Emirates in an international market, the marketing strategy is based on the results of the porter’s five forces analysis. month. Great support and customer-focused. On the basis of the corporate strategy of the company, it can identify the best strategy among cost leadership, differentiation, cost focus and focused differentiation (Chernev, 2012). Additionally, the company must focus on adoption of competitive pricing in order to achieve sustainable growth in the increasingly competitive market. Maslen, R. (2013). It is a growth-oriented company, wholly owned by the Government of Dubai. Varey, R. (2006). In 2013- 2014, it was estimated that the capacity of the airline has enhanced by 32% and the profit margin has been increased to 3.9% from 3.1% in the previous year. Additionally, it has been found that increasing number of competitors have been intensifying the level of rivalry in the airline market (Hunger and Wheelen, 2000). This would help the organization to generate more revenue from this market (Loudon, Stevens and Wrenn, 2005). Another important emerging trend is globalization. Hence, it can be inferred that the decision making process of Emirates is significantly dependent on the relationship marketing (Emirates, 2012). [online] Available at: https://www.mindtools.com/media/Diagrams/GenericStrategies.jpg [Accessed 13 Feb. 2015]. Los Angeles: SAGE. Hence, relationship marketing has significant implication for Emirates (Weinstein, 2000). Development of the marketing strategy ensures that the strategic goals set by the organization are met effectively (Jeyarathnam, 2008). These fabulous techniques include endeavours to extend business operations (development methods), diminish the extent of business operations (conservation procedures) or keep up the present state of affairs (soundness methodologies). The airline company develops according to norms and tendencies of the local and global aviation industry and markets. Dogs are organizations with low piece of the overall industry in low-development markets. Henry, A. Implementing Relationship Strategy. I will review and let you know if there will be further changes. Concern on the capability of natural ... Answer: Segmentation and Relationship Marketing. Creswell (2013) contends that “we need to identify our approach to qualitative inquiry in order to present it as a sophisticated study, to offer it as a specific type so that reviewers can properly assess it, and…to offer some way of organizing ideas that can be grounded in the scholarly literature of qualitative research” (p. 69). Emirates Group 2014 Case Study of multiple homework helpers who have done Emirates Group 2014 Case Study Masters in a specific degree. It is the part of the Emirates Group and headquartered in Dubai, the United Arab Emirates. People: Emirates Airlines Management needs to promote common goal to all the employees. Therefore, the objectives are set which needs to be achieved by the company. This concept pays less attention to the sales transaction and prioritizes the customer’s satisfaction so that customer loyalty can be achieved (Kothandaraman and Wilson, 2000). (2008). New Delhi: Pentagon Press. In the Asian market, Emirates airline has been operating successfully. First of all, if there is a change in the legal framework and regulation relevant to the business operations of Emirates, it may affect the cost of service which will affect the marketing strategy of the organization. Valid for The set of strategies are implemented in different levels of the organization. To guarantee the effective long-term performance, Emirat… Relationship Marketing and Collaborative Networks in Service Organizations. From: Consultant – International Strategic Management In a sector known for thin margins, maintaining an edge isn’t an option—it’s a … It is evident that Emirates is one of the leading airlines of the world. The reason behind tapping this market is that the Dubai Government recognized that the African market is still an untapped market in Africa and Emirates Airline can instrumentally support the region’s growth. By utilizing a vertical integration technique, the firm endeavours to grow the extent of its present operations by undertaking business exercises earlier performed by one of its suppliers (backward integration) or by undertaking business exercises performed by a business in its channel of dissemination (forward integration) (Shaw, 2011). 96%. Disclaimer: The reference papers provided by MyAssignmentHelp.com serve as model papers for students Shaw, S. (2011). The country makes majority of its money off of selling highly demanded resources like oil and natural gas. All rights reserved. Frenchs Forest, N.S.W. Emirates Group 2014 Case Study Moreover, it won’t affect the quality of a paper: our writers are able to write quickly and meet the deadlines not because they do it half-heartedly but because they are very Emirates Group 2014 Case Study experienced in this. Strategic marketing management utilizes various tools as well as models for designing appropriate strategies for achievement of the corporate strategies. Mason, Ohio: Thomson/South-Western. Additionally, it has to focus on adoption of effective promotional strategies in order to communicate with the target market regarding their quality of service, discounts, key features and benefits of the service etc (Drucker and Maciariello, 2008). Additionally, promotional strategies of Emirates group play a major role in communicating with the target market. Additionally, the pricing and promotional strategy, terms of delivery, logistics management etc (Park, Qu and Lee, 2011). (2016). From the next time, Strategy development is one of the most important aspects of strategic management. Iatrou, K. and Oretti, M. (2007). However, in order to deal with social changes, Emirates need to reformulate their product as well as promotional strategy on the basis of changing demand as well as psychology of the customers (Park, Qu and Lee, 2011). Introduction The case study involves a detailed analysis of the factors that shape up the organizational environment of Emirates, one of the world’s most reputed international airlines. In engineering, sustainability incorporation into technology schemes, products, and amenities usually give the meaning of incorporating ecological, social, and economic aspects in the valuation of projects. unique. The case is useful for recruitment managers to study, analyze and emulate Emirates’ hiring philosophy. Hence, it can be concluded that the external environment has significant influence on the marketing strategy of the company (Mellahi, Frynas and Finlay, 2005). Presently, it has fifty business units along with associated companies and it is primarily based in UAE. To export a reference to this article please select a referencing stye below: My Assignment Help. Answers: The link between strategic positioning and marketing tactics also holds in case of Emirates Group. In case of Emirates group, the management may use SWOT analysis for getting a preliminary overview of the internal situation through identification of the major strengths and weaknesses of the company along with the external situation through identifications of the opportunities as well as threats. (Safi, 2011) Currently, Emirates is threating to steal the "global transport' airline market from North American carriers such as Air France, and KLM. Since marketing is a very sophisticated stream, the service industries have further added physical evidence, process and people. Vrio analysis for Emirates Airlines case study identified the four main attributes which helps the organization to gain a competitive advantages. - Pam, 3rd Year Art Visual Studies The strategies help the organization to underpin its success. The strength of the marketing strategy will be capitalized and on the other hand, weaknesses of the strategy will help in the improving the marketing strategy that will ensure achievement of the corporate objectives of Emirates. Emirates NBD are viewed as the biggest banking group in the Middle East as in relations of assets and it was made on the 16th of October 2007 when the shares of Emirates NBD were authoritatively recorded on the Dubai Financial Market (DFM). U.A.E.’s economy is very fortunate, which is why it attracts much of The United States’ (U.S.) upper-class. On the off chance that the markets or products are identified with existing item or administration offerings, the method is called concentric diversification. The next step of the strategic management of the company is to develop strategy which will help in meeting the objectives (Hunger and Wheelen, 2000). Caffe Nero has a philosophy; it is very simple, which included four elements, Food, Service, Coffee and Atmosphere, especially Coffee and Atmosphere, a good coffee can give, Emirates Airline- Connecting the unconnected Jaipur: Paradise Publishers. Strategic marketing management. Strategic management dynamics. Therefore, it significantly influences the techniques for market analysis, selection of marketing strategies, methods of implementation of strategies as well as monitoring. There are various marketing options for Emirates to grow in the African market. The Emirates group is currently focusing on increasing the commitment and investment in Africa. It is the top petroleum dealer in the Northern Emirates and the whole, Selecting an Approach for a Qualitative Research Plan According to Sir Tim Clark, President of Emirates Airlines, this focus would help to create a Dubai Hub Africa. Additionally, Emirates Airline plans to become the best company in customer service. The employee base of the company is greater than 62,000. Strategic Management – BUS 799-G01 Case Study # 5 1 Keith Newsome [email protected] 724.272.5846 Strategic Management BUS799 – Case Study 20: The Emirates Group A. Emirates airlines is a high brand value that cannot be copied because it has been in the market for long and markets depend on its services heavily Being part of the emirates group is a big plus to the airline as it has access to a large pool of capital as opposed to most new entrants. It will also help in supporting the growth objective of the company. Emirates are planning to continue its growth through international business integration. In difficult times, Emirates need to decline the price for making it affordable for the present market situation. Emirates Airlines is owned by the government of Dubai, which is located in United Arab Emirates. They are truly a blessing when you have no choice and need help due to the busyness of today\'s life. It is a major strength for the organization (Winer, 2000). Consequently, the competition in the international market has been intensifying. Sharpe. U n ive rsi ty of Sou the r n Q ueensl a nd, Toowoomba , A ust r a l i a My Library page open there you can see all your purchased sample and you can download from there. University of Colombo Regular development techniques include one or a greater amount of the accompanying: With a concentration strategy the firm endeavours to attain to more noteworthy business infiltration by getting to be exceedingly effective at adjusting its market with a constrained product offering. PESTEL analysis is useful for analyzing the macroeconomic environment of the organization. Corporate strategy is considered to be the base of all other plans or strategy of the organization. Various organizations across the globe have been focusing on integrating its business activities to the foreign countries. New York: Best Business Books, an imprint of The Haworth Press. Ungson, G. and Wong, Y. Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. Though social factors play a major role in determination of the marketing strategies, it must be noted that social changes do not take place suddenly. It emphasizes on enhancing the interactions with customers in order to foster improved brand loyalty. The company is committees for achieving highest standards in every aspect of operational activities. Emirates Airlines is focusing on how to decrease the emission and make an ecological friendly environment. Jung, S. (2014). * $5 to be used on order value more than $50. From the annual report of the firm it has been found that the company has been able to continue its growth over the years. Emirates United Arab Emirates, (2014). Marketing management. This is a direct result of the growth of its operations from a regional airline service focused to encompassing an international component. The prescribed system for this business is to discard them for whatever income they will produce and reinvest the cash in more appealing business (stars and question marks) (Goel, 2009). On the other hand, strategic marketing uses various tools such as marketing mix, growth plan, customer relationship management etc by conforming to the organizational values to achieve the corporate objectives (Ungson and Wong, 2008). Sharma, S. (2008). Flying High in a Competitive Industry: Cost-effective service excellence at Singapore Airlines. The positioning of Emirates in the expense authority quadrant is attained to not just through economies of scale in examination, advancement and advancement additionally through learning, information and involvement underway and operational methodologies and in addition the way it deals with its establishments. The company must consider that the competition in the airline industry is growing across the world. Further to maintain good relation with the customers, Boarding services, Check-in and the Baggage services in Airport helps to maintain relationship with the customers. The wave of globalization has influenced various organizations to integrate their business operation into the international market. Firdaus, A. and Kanyan, A. BCG Matrix. The company recorded its first freight on October 25, 1985. Marketing strategy of an organization has major role to play in ensuring success of the firm through achievement of corporate objectives. They are truly a blessing when you have no choice and need help due to the busyness of today\'s life. Viljoen, J. and Dann, S. (2003). Positioning statement is formulated so that clearly state that the major purpose and key benefits of the product to the customers. In case of Emirates group, the company considers the implication of vision and value analysis, situation analysis for development of the appropriate marketing strategy. Strategic Marketing Management: A Study On Emirates Group [Internet]. Customer relationship is considered to be one of most important corporate strategies for achieving long terms growth in the competitive market. Additionally, the branding strategy of Emirates is significantly dependent upon the positioning statement. Ordering subordinates by the superiors is an example of legitimate power. 266/189 Queen St, Melbourne VIC 3000, Australia. Part I: Emirates Airlines, Present Situation A diversification strategy involves moving into distinctive markets or adding diverse products to its blend. JMT, 01(03), pp.68-76.
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