sia huat tott

the island is their way of combating that. One night in 2002, she received a call at 2am from her father in Singapore. hotels in Singapore, we were in the right place to grow, something we had been This is in conjunction with their 2nd Anniversary since they opened their mega store in Sime Darby Centre along the prime stretch of … "These mixers came up to my waist. They talked about the issue and Ms Tan now reports to her aunt Katherine. Promotion only available during Sia Huat Warehouse Sale 2017. His younger daughter, 35, is a housewife and his son, 30, works in the logistics industry. We took over a huge space and I thought, 'Why can't we do everything?'". ToTT. Housed in the Sime Darby Building along Dunearn Road (across Methodist Girls School), ToTT certainly lives up to … point to note is how ToTT store is geared for the local market. But Mr Tan says he believes in meritocracy. Sia Huat. Official Venue – ToTT. My vision for ToTT is to continue to be a trendsetter in the kitchenware and houseware scene, offering the widest variety of options, all under one roof. She agreed and worked in Sia Huat as a marketing executive from 2002 to 2005. January 13, 2017 2:13 pm. capturing new markets while leveraging on Sia Huat’s already established trade Click to view. At first On her managerial skills, he explains that none of the top management staff was based in ToTT initially and there was "quite a bit of staff turnover" at ToTT in its early years. Ms Tan recalls him convincing German knife manufacturer Giesser in the 1990s to produce a line of Asian-style kitchen knives, after he found that the Japanese Santoku bocho (general purpose kitchen knife) was popular in Asia. He says: "I'm not trying to brag, but if someone wants to duplicate our concept, it won't be easy. More cupcake kits… love the pretty cupcake cases! Sia Huat Singapore carries an extensive range of products for the professional or home chef. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. “American stores in the vein of ‘Williams Sonoma’ can be successful in the US, Founded in 1959, Sia Huat started out as a household goods retailer in a single shop space in Temple Street. and placards labelled “congratulations Sia Huat!” when he realised it was less Most importantly, ToTT is opened for longer hours and even on Sundays, which Sia Huat doesn't. Limited to 250 Redemption/ Per Day! So I did make it to ToTT over the weekend. I was hoping to find a Pantry Magic lookalike but on a larger scale, but it was not to be. I venture again: "How valuable is Ms Tan to the business? Nevertheless, Her grandfather founded ToTT's parent company Sia Huat, which started in 1959 in Temple Street selling kitchenware to industrial kitchens, restaurants and chefs. In 2010, Sia Huat started ToTT Store, a 36,000 sqf integrated concept store comprising of a bistro, two cooking studios, a Bake&Go counter, children’s play area, fine food store, and a comprehensive retail space to help you create unique culinary moments for your family and friends. Its Chinatown retail outlet has since expanded to 3 shop spaces and now includes a 3-storey corporate office and a 40,000 square feet warehouse in Pandan Road. To access the details of the store (locations, opening hours, website and current offers) click on the address or the store name. Reply. To subscribe to any of our products visit. Her grandfather founded ToTT's parent company Sia Huat, which started in 1959 in Temple Street selling kitchenware to industrial kitchens, restaurants and chefs. Originally established as a house wares store in 1959, Sia Huat sells everything from pots and pans to high-quality knives, kettles, glassware, patterned placemats, and even pasta-making machines. They say it runs in the family and this couldn't be more true for Cassandra Riene Tan, who at 32, has three businesses under her belt. They initially offered the studios for cooking classes only, but later realised they were under-utilising the space. You could put a small child in them," she says. Described a name for itself doing a few things Sia Huat had not tried – customer Instead of the usual single piece, this plate comprises several pieces, allowing greater flexibility in the way food items are served on it. Sia Huat, on the other hand, has been in the But in a work environment, a certain amount of professionalism has to be maintained even when we have our differences.". a competitor and more an offshoot. Retail Sales No. by NWZjOWI3OTMyNjM1YTAuNERabEgxUUVUeEttdHBUUGowVXY1Ymc9PQ== NWZjOWI3OTMyNjNiMjYuMlBDU2s4UDdCVGpqTitSM3pXdXBVVWc9PQ==, 99SME, 99%SME, SME Business, Special Deals. Yes, the world is that small. their Dunearn location, ToTT’s flagship store showcased the finest kitchenware As the only one of three children in the business, some may think that Ms Tan is under pressure to fill her father's shoes. but in Singapore, it’s not easy for them to survive.” Grace says ToTT is really Spend $100 in a single receipt and get a FREE Non-slip tray! main audience are homeowners, private cooks and bakers, mostly the public who In 2013, ToTT received international recognition when it was awarded the Global Innovation Award - which recognises excellence in houseware retail and design - by the International Housewares Association in the US. It didn’t take long before they started streaming into the … she says. Some photos of the event (Source: Big Box) • ToTT Store (Suntec City/Century Square) • Sia Huat’s store (Temple Street) About the Employer. Ms Tan recalls that in the early days, although they knew they wanted to position ToTT as a business-to-consumer concept, they also stocked industrial mixers in the store. The company noticed a gap in the market for household kitchenware products, and ToTT - which stands for Tools of the Trade - … Sia Huat, 11 Temple St, Singapore 058559, +65 6223 1732, www.siahuat.com TOTT ToTT Store is a 36,000 sqf kitchen wonderland comprising of a bistro, two cooking studios, a Bake&Go counter, children’s play area, fine food store, and retail space. numerous suppliers. Hi Olivia, This is the only one size (less than 2 inches), available at Sia Huat and Tott. "He's very passionate, creative and dedicated to the company," she says. “Sia Huat’s main focus for the immediate future is on its B2B expansion into Myanmar and opening of its second ToTT outlet in Singapore. 21K likes. 20 Pandan Road Singapore 609272 T : +65 6268 3922 F : +65 6262 2796 E: enquiry@siahuat.com.sg. Chances are, it is Cerabon or Safico. Share this to your friends. & wholesale business. He is "okay" with Sia Huat being run by a non-family member. After securing the partnership, Mr Tan lost no time in pitching Zebra's products to department stores here. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. She turned them down. He might be quite bored.". Mr Tan began as a sales assistant at Sia Huat in 1968, about a decade after the Temple Street company was started in 1959 by his father. Rather than He successfully made a pitch to the brand for Sia Huat to be its sole distributor here about 40 years ago. After all, this is the place where chefs and restaurateurs come to shop. With his vision and drive, he had succeeded in securing several weighty brand partners under his belt by the time he took over managing the company in the 1980s. business of selling to hotels, restaurants and cafes for over 50 years and is Grace says that the shopping In 2013, it was decided that Ms Tan would be stationed at ToTT to provide stronger management and guidance to the team there. A second outlet opened at Suntec City in 2015. How about an X-mas cupcake kit? "I don't like it when children working for their parents call their father, 'Dad'.". be found at Century Square & Suntec City. Thank you for your prompt reply, Ann. Sia-Huat-Logo.JPG | ieatishootipost. a free 5 day skincare plan. It was mighty cavernous I must say. When she grew older, she helped out with the store's administrative work during school holidays. At Little did I know that ToTT actually belonged to Sia Huat which is my favourite hang-out place for kitchen accessories and stuffs. SIA HUAT: where no tool is OUT OF PLACE - mise en place. But when this reporter asks him to share what he feels are his daughter Grace's key contributions to ToTT, he shifts uneasily in his seat and stares at me, wordless. Here are some gifts you can by from ToTT (Tools of the Trade by Siah Huat) for your baker wanna be friends! ToTT’s ago, when we first opened,” Grace says had helped when launching ToTT. Break bad skincare habits and learn the secrets to effortless, effective natural skincare. “With the development of a lot of restaurants and Now described Even at family dinners, Ms Tan says, her father will remind her to follow up with certain clients and regale them with stories of his early days and experiences in the company. as “a one-stop culinary haven for anyone who cooks, bakes or hosts,” ToTT can Redeem it while stocks last! 198402668E, Tan Choon Boon, supported by daughter Grace, has succeeded in making many local and overseas kitchenware brands well known here. 0. For folks who likes to cook or those who likes to buy gadgets, plates, cups, cutlery etc… you should be familiar with Sia Huat (in Chinatown) and also ToTT (at the Sime Darby building in Bukit Timah). Redeem $10 ToTT cash voucher with minimum $180 spend in a single receipt. ToTT, or Tools of The Trade for the uninitiated, is a 5 month old venture by the Sia Huat group and is the largest kitchenware and tableware retail store in Asia. Together with their teams, the Tans re-curated their merchandise and sought to appeal more to household consumers. During this time, Mr Tan was busy brewing another idea - ToTT. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. After my wedding I guess, when I have more time to bake. SIA HUAT PRIVATE LIMITED BRN/UEN: 198105883N. Sometimes, these observations would lead him to take action. The new place was to be named ToTT (Tools of the Trade) and was going to be a subsidiary venture from Sia Huat, another existing kitchenware store that has been around for say quite a while. time, he felt the houseware business signified another opportunity for his She now runs a team of about 60 employees. Although the reporting structure has changed, she still consults her "father-boss" up to three times a week to exchange ideas with him or discuss how to increase sales. Our Partners. Her grandfather founded ToTT's parent company Sia Huat, which started in 1959 in Temple Street selling kitchenware to industrial kitchens, restaurants and chefs. Mr Tan Choon Boon is the chief executive of Sia Huat, which sells kitchenware to industrial kitchens, restaurants and chefs, while his daughter Grace is the director of household kitchenware retailer and lifestyle store ToTT (Tools of The Trade). This is why Ms Tan refers to her father in the workplace and in e-mails either as "Mr Tan" or "CEO". Today, its products retail at department stores such as Tangs and Robinsons and at supermarkets such as FairPrice and Giant. Sign up for our newsletter to keep up-to-date with the latest SME news and views, local SME profiles, events and what's happening on our Just Ask board. Ask Mr Tan Choon Boon, 67, about kitchenware or homeware and his eyes light up. a combination of said stores but is also uniquely suitable for our home-grown Get everything you need at Sia Huat. Sia Huat Catalogue 2020-2021 Kitchenware Catalogue. Although he has been with Sia Huat for nearly half a century, the work is never dull to him because thinking about product design seems to run in his blood. The idea to Sia Huat is also the exclusive distributor for cookware brands Jamie Oliver and Nordic Ware, cheeseware brand Boska and Grant Primo sous vide machines. for Sia Huat and their partners. "He said it was time to come back to work for him," she says. It was so spacious as compared to the Sia Huat Store in Chinatown. experience, because of ecommerce, has changed mindsets. “The trend of cooking shows, like Masterchef, back 8 years The birth and reach of these brands can be traced back to the business acumen of Mr Tan Choon Boon, 67. each other’s market territory. all downs though. Everything was laid out nicely and neatly shelf after shelf, complete with name labels and prices. His daughter is "very passionate, creative and dedicated to the company", he writes. Those early days were also challenging for their father-daughter relationship, says Ms Tan. In fact, one of my secondary school classmate's father owns Sia Huat. A new 5 Senses Bistro, by chef-owner Andrea Lim, has also opened at ToTT's Dunearn outlet in April this year. ToTT is a 36,000sqf kitchen wonderland that offers an unparalleled range of dining and kitchenware products. added benefit of having products sold online – something that it’s competitors, "There are far fewer resignations now," says Mr Tan. The company is co-owned by Mr Tan and his siblings. Ms Tan, who rejoined Sia Huat in 2009, took on the directorship of the 36,000 sq ft ToTT. A few times a year, he goes on sourcing trips to Europe, the United States and China, where he susses out the latest homeware trends and catches up with fellow industry professionals, many of whom have become his friends. find molds in baking shops like Sia Huat, TOTT or Lemon Zest; By militza. Ms Tan, who rejoined Sia Huat in … Our Partners. Supplier to Foodservice Professionals. ToTT Store and Sia Huat. All Rights Reserved. Her husband is Taiwanese-American Wen Huang, 40, who works as a senior advisory consultant with Amazon Web Services. Boasting over 30,000 kitchen items from top-grade pots and pans, cooking tools, fine bone china, and baking utensils in every size imaginable, you know that Sia Huat is the real deal. Its flagship store in Dunearn Road turns seven this year. Its e-commerce arm has seen sales increase by 10 per cent between its launch in 2014 and last year and the store's total sales have increased by 59 per cent since its opening. "I'm still very passionate about the business. At the He observed a growing trend of people who enjoy cooking and hosting meals at home. With chef Lim helming it now, they are looking to change that. Pawnbroker scores with online sales of jewellery and luxury items, 20 richest families in Asia and their businesses. Mon - Sun: 11:00am - 9:00pm engagement through cooking classes & team-building events, as well as “Singaporeans from the up ToTT, it was also part of our plan to diversify into the retail business,” The page gained some 8,000 likes within the first year and now has nearly 66,000 likes and about 65,400 followers. That year, I helped to co­or­di­nate Sia Huat’s 50th an­niver­sary cel­e­bra­tion, along with the de­vel­op­ment of our new busi­ness con­cept, Tools of the Trade (ToTT), which opened in Oc­to­ber 2010. I don't know what he would do if he retired. being a competitor, Choon Boon says ToTT store has acted as a complement to Sia Century Square 2 Tampines Central 5, #02-14 Singapore 529509. Southeast Asia’s largest kitchenware and tableware retail store, ToTT has made Huat’s work. Mr Tan's wife is also involved in the company, but his two other children are not. When asked to elaborate on these points, he says it was Ms Tan who started ToTT's Facebook page in 2010. Corporate Office / Showroom / Warehouse No. "He is always on the lookout to improve things," says Ms Tan. Her key contributions during this period were helping to launch Sia Huat's first product catalogue and working on refreshing the logo design and branding for Cerabon and Safico. A few years ago, Debbie Lee was headhunted for not one but two high flying jobs. Mr Tan says: "We were gutsy. Cookie Cutter French Toast Recipe. online sales. By then, Ms Tan's husband had secured a job here and the couple had moved back to Singapore. He leans forward and has plenty to say. and even Sia Huat, was not doing in totality. 14 … Sia Huat chairman and CEO Tan Choon Boon once received a phone call from a She used to report to him, but it was hard for her to see him as the boss and they had clashes. It wasn’t His youngest sister Katherine, 61, is Sia Huat's executive director, but their five other siblings are not involved in the business. Recommendations from Wen's Delight brought me to ToTT. One of the East don’t go to the West” to shop, she says. things Grace Tan, who is also Choon Boon’s eldest, planned out was “in setting One of its brand partners is Zebra, a household kitchenware manufacturer based in Thailand. as “complete and comprehensive” by their customers, ToTT’s mainstay is the friend informing him of an up-and-coming usurper to the Sia Huat throne. CK Tang liked the product and that deal marked Sia Huat's entry into the retail distribution business. He reasoned that they would want to impress their guests with their kitchenware and tableware. The couple have two sons, aged six and 21/2. But ToTT is definitely much larger in terms of store size and more neatly organised. "I always tell my kids that in the work place, let us have professionalism. Sia Huat, Singapore, Singapore. Sia Huat opened ToTT in October 2010. You just need to look at the merchandise mix that we have.". Sia Huat opened ToTT in October 2010. SIA HUAT PTE LTD / HOCATSU (M) SDN BHD. AS an award-winning bilingual R&B/soul singer-songwriter, Sarah Cheng-De Winne has been reaching out to audiences with her soulful voice. Perhaps, it could even become a tourist destination.". Perhaps, it could even become a tourist destination. ToTT ran a series of demonstration cooking classes by some of the guest chefs which they'd been working with over the last year or so. In that moment, it is as though he is not the head honcho of a company overseeing several hundred employees, but a shy Asian father who is uncomfortable with praising his daughter. ", His answer: "My youngest sister, whom Grace reports to, cannot handle things without her around.". MR TAN CHOON BOON, chief executive of ToTT's parent company Sia Huat. Sia Huat, 20 Pandan Road, Singapore 609272 (by appointment only) ToTT Visit ToTTstore.com For those not familiar with these two names, they are both the same company, but ToTT is the more organised and comfortable to walk around version. "My vision for ToTT is to continue to be a trendsetter in the kitchenware and houseware scene, offering the widest variety of options, all under one roof. Supported by his daughter, Grace, 38, he has succeeded in making many local and overseas kitchenware brands known to - and used by - many here. Sia Huat™ - Asia's One-Stop Food Service Partner. Sia Huat carries more than 30,000 products across more than 300 brands, while ToTT carries about 200 brands, of which 70 per cent are from Sia Huat and the other 30 per cent are brand partners that work directly with ToTT. But because he has still not said it, I am intent on doggedly pursuing the question. A few small stores located over What are some of the chal­lenges you face while run­ning the fam­ily busi­ness? Ms Grace Tan, 38, uses her father's exact descriptions of her to describe his strengths. A one … Ms Tan says revenue figures for 5 Senses are looking to be "significantly higher" than last year's bistro takings. It takes the space of the ToTT bistro, which closed in February. There are also plans to possibly franchise the brand, expand locally with a few more outlets or take it overseas. His written comments add that she "holds the fort in managing the team", and has "raised the level of awareness about ToTT through social media". In spite of this, both father and daughter are quick to add that the learning curve has been a steep one. He says, “many of those brands we represent also made *While stocks last! Ms Tan, who rejoined Sia Huat in 2009, took on the directorship of the 36,000 sq ft ToTT. Olivia Tan. Mon - Sun: 11:00am - 9:00pm. A main What is noteworthy is that they are developed here and retail in leading local department and kitchenware stores. He clocks 10-hour days, getting to office at 8.30am and leaving at 6.30pm. So from 2005 to 2010, he and a team of five thought about how to launch a differentiated concept from Sia Huat that would appeal to homeowners. In spite of the attempts to delineate between their professional and personal relationship, it is clear that Mr Tan values his daughter's presence in the company. "He is always finding ways to better the designs of tableware, so that the dining experience for both diners and servers can be enhanced," she says. Mr Tan launched in-house brands Safico and Cerabon in the 1990s. Grace says, Ms Tan says: "I fully support his direction. ToTT's lease at Dunearn ends in the middle of next year, so Ms Tan and her team are "reviewing our options". move into the wider array of household items came with Choon Boon’s idea of ToTT – that’s Tools of The Trade – sells kitchenware and tableware, while Sia Huat sells foodservice equipment. sides with economies of scale. For the bistro, they found it challenging to manage a team of food and beverage personnel. While it remains to be seen what will be next for ToTT, one thing is certain: Mr Tan's steadfast love for his job. It does not matter if the names do not ring a bell. ToTT Store | 107 followers on LinkedIn. ToTT – that’s Tools of The Trade – sells The company noticed a … The company noticed a gap in the market for household kitchenware products, and ToTT - which stands for Tools of the Trade - was born. are interested in hosting at home. Mr Tan explains to me why he would rather not reveal how he feels about his daughter as his employee. Long before the event started, members from SHC have already been waiting eagerly at the registration, helmed by Emy and Michelle. The next time you dine outside, check the brand of the tableware. Its flagship store in Dunearn Road turns seven this year. The event was held at Tott by Sia Huat at the Sime Darby Centre along Dunearn Road in Upper Bukit Timah. It is more important that the company is managed by the right person, regardless of family ties.". His keen eyes would notice if a teapot used at a dining place had a design flaw, such as when the tea did not flow back well into the teapot after being poured. Its flagship store in Dunearn Road turns seven this year. household items as well, so we could supply their wider range of products,” The manufacturer rolled out the products here and the knives sold so well that Giesser soon added them to its various product lines. The then 12-year-old manned the cashier with her grandfather. ToTT’s main audience are homeowners, private cooks and bakers, mostly the public who are interested in hosting at home. glance, ToTT Store and Sia Huat seem like competitors, slowly encroaching on Mr Tan also worked with a local manufacturer last year to design a set of tableware that is aimed at changing the way Chinese combination platters - usually used at wedding dinners and large family meals - are designed. From baking supplies to professional cookware, there's something to suit your kitchen needs.. Visit the Sia Huat retail office at Temple Street to pick up kitchen essentials, or head to Sia Huat ToTT Store, a 36,000 sqf kitchen wonderland comprising of a bistro, two cooking studios, and a Bake&Go counter. A one-stop culinary destination for anyone who cooks, bakes or hosts, ToTT carrys a curated selection of quality brands including Jamie Oliver, Cuisinart and Magisso. Special bundle deals. But all the heavy commercial and industrial equipment items had to go. Sia Huat opened ToTT in October 2010. thereby strengthening their already-established relationships, benefiting both She says without going into specifics: "As a father, he is not very authoritarian and I can speak to him casually. Terms & Conditions © 99%SME. in their display. 7, 9 & 11 Temple Street Singapore 058559 T : +65 6223 1732 In fact, The funny thing is, he has the answers ready and written down on a piece of paper - he just cannot say it. Southeast Asia’s largest distributor of said products. Suntec: 3 Temasek Blvd, #02-427 Singapore 038983. Opportunities come and go too quickly to have a clearly laid out timeline but regional expansion whilst staying true to our roots in Singapore will be the overarching theme for our next few years”. Ms Grace Tan is the director of household kitchenware retailer and lifestyle store ToTT (Tools of The Trade), while Mr Tan is the chief executive of ToTT's parent company Sia Huat, which sells kitchenware to industrial kitchens, restaurants and chefs. Join the Challenge. "Sia Huat is his 'eldest child' and ToTT is his 'youngest child'. ToTT – that’s Tools of The Trade – sells kitchenware and tableware, while Sia Huat sells foodservice equipment. He recalls arriving at CK Tang, now called Tangs, swinging Zebra's two-tiered stainless-steel tiffin carrier in hand. After this stint, she went back to the US to pursue her Master of Business Administration in marketing and get married. doing for the last 20 to 30 years until the early 2000s,” Choon Boon says. kitchenware and tableware, while Sia Huat sells foodservice equipment. As It’s not They can conduct up to 12 classes a week and have hosted up to six parties on weekends. This, in turn, ensure further competitiveness More information about ToTT View all ToTT stores ToTT in Singapore - Promotions, coupons and catalogues They subsequently opened them for events. ToTT's in-store kitchens - where cooking classes and demonstrations and birthday parties can be held - are also popular. But the truth was, the ToTT concept was new and they had no experience managing cooking studios, much less a bistro. ToTT’s main audience are homeowners, private cooks and bakers, mostly the public who are interested in hosting at home. In the early 1990s, Ms Tan began helping out in the business. until Choon Boon’s friend saw the common opening-celebration floral bouquets There must be a proper protocol," he says. customers. ... ToTT Store is the largest kitchenware and tableware retail store in Asia. SPH DIGITAL NEWS © 2020 SINGAPORE PRESS HOLDINGS LTD. REGN NO. Ms Tan's creativity has seen her spearheading several of the company's branding exercises and her dedication is evident from her working tirelessly to build up the ToTT concept. The ToTT store is basically a kitchenware wonderland (also Asia’s largest kitchen store) consisting of a mega huge showroom with everything neatly presented on shelves and with plenty of space to walk in between and just shop at your leisure. When I see pretty cupcake cases like these, I always have the urge to buy. both companies have had to adapt to changes. Reply to Ann Low . She later went to study at the University of San Francisco in the United States and worked in a dot.com company there after graduating. Here you can find all the ToTT stores in Singapore. Ms Tan, who rejoined Sia Huat in 2009, took on the directorship of the 36,000 sq ft ToTT. I still work as hard as I used to 40 years ago," he says. "Our working relationship is much better now," says Ms Tan.

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